Every single business should be using digital marketing, as we are living in a digital world, and in this short article, we take a look at the top digital marketing strategies used by small businesses in 2024.
- Search engine optimization – SEO is the action of improving a website’s ranking within Google’s search engine results. When you consider that millions of online consumers use search engines to source products and services, it makes total sense to have your website optimized for Google searches. For best results, you should engage the services of a top-rated US agency such as King Kong, a globally recognized agency that delivers the right results. Localized SEO is ideal for small businesses that target a small community.
- Pay per click advertising – A complex marketing strategy, PPC advertising involves the advertiser paying the published an agreed amount for every click the banner receives. Bidding is also involved, where a group of advertisers bid for a top placement on Google’s search results page; we don’t recommend that you self-manage your PPC campaign, rather hire a top agency to do this, which brings the best results.
- Social media marketing – SMM is one of the most popular of all digital marketing strategies with the top platform being Facebook, while Instagram and X are also popular. If you want the best results from a Facebook marketing campaign, you should approach a leading US digital marketing agency.
- Link-building – Google recognizes valid links and outreach blogging is a top strategy to drive traffic to the client’s website, which involves writing industry-related blogs that contain carefully placed links to the client’s landing page. You should exchange links with other businesses in your area, as reference links do make a difference as far as a search engine is concerned.
- Email marketing – Some small business owners mistakenly think that email marketing does not produce results; if you use an SEO agency, they have a lot of experience with this form of marketing and they can achieve good results.
If you make contact with an established digital marketing agency, they would carry out a free online audit to determine the best strategies to use, then create a digital marketing plan and should you agree, the plan can be implemented.