Most signs that people see every day, such as road signs, do a good job of conveying what they need to, but it cannot be said that they complement or enhance their environment from a visual perspective.
That’s okay, because they generally want the people who see them to do nothing more than register that information or follow their instructions. On the other hand, businesses that ultimately want to convert people into customers need to give more consideration to the aesthetic appeal of their signs.
This is where architectural signs come in. These are designed to blend into and complement buildings or structures. This short guide will explore why architectural signs matter to businesses and how you can use them effectively.
The benefits of architectural signs
The main architectural sign benefits for businesses are:
- Brand visibility: This they share with other types of signs, but architectural signs are designed to be maximally aesthetically appealing. Nobody’s impression of your brand will be marred by the sign looking ugly or out of place. Instead, your brand reputation will be endowed with additional qualities such as attention to detail and good judgment.
- Durability: When you explore architectural signs by Kawana and others, you will find that they typically use high-quality, corrosion-resistant materials. These not only look good and reflect well on your brand, but they mean less spending on maintenance in future too.
- Health and safety: Architectural signs, since they are essentially part of the building, are more securely installed. The risks of accidents or pieces falling down are minimised.
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How to use architectural signs effectively
Architectural signs are costly, so make sure you use them wisely. This can be done by first:
- Setting your goals: What is your sign there to achieve? Is it brand awareness, or is it to create a mood or feeling, or to give directions? Be clear about this before you begin.
- Targeting your audience: You still want it to appeal to your key customer demographics. This should be balanced with it fitting nicely into its surroundings.
- Enlisting an expert: Find a designer with a proven track record who can take your goals, building, budget, brand identity, and local regulations into account and still create a visually pleasing design.
For the best results, get your sign professionally installed too. This will look the best and ensure that you benefit from the safety and durability that these signs offer.
Architectural signage can be both functional and aesthetically pleasing, and it is an important element of an organisation’s physical presence. Use these tips to make sure your brand benefits from the excellent, but often overlooked, marketing opportunities these signs provide.